|
PRESS RELEASE PEOPLELINK, INC. ANNOUNCES THE AVAILABILITY OF PEOPLELINK ONLINE BRANDING An Online Marketing Solution that Increases Customer Attraction and Retention and Builds Brand Loyalty Through Customer Interaction Santa Monica, Calif. - June 11, 2001 - PeopleLink, Inc., (www.peoplelink.com) the leading Business Solutions Provider (BSP) of eCommunity infrastructure solutions, today announced the availability of its newest solution, PeopleLink Online Branding. PeopleLink Online Branding is a hosted, online marketing solution designed to increase customer attraction and retention, as well as build brand loyalty, through customer interaction. It is comprised of best-of-breed eCommunity applications that include online events, message boards, and targeted email broadcasts. Also included as part of the total PeopleLink Online Branding solution is a wide range of professional services that ensure companies are able to develop, promote, and sustain ongoing customer interaction that maximizes return on investment. PeopleLink Online Branding provides eBusinesses with a robust set of applications that gives Web site visitors the ability to connect and communicate about the products, services, or content featured on the site. By doing so, PeopleLink Online Branding gives eBusinesses the ability to create a "buzz" for their offerings to attract and retain customers and build brand loyalty. Further, PeopleLink Online Branding's activities can be seamlessly integrated with offline marketing programs to create the widest possible customer awareness. A leading eBusiness software provider uses a combination of offline conferences and online promotion, including online events and message boards, to build product and brand loyalty. A recent Gartner Group report entitled Exploiting the Power of Communities cites the ability of eCommunities to affect customer attraction and retention..."Enterprise commerce sites can draw customers and visitors with compelling and useful content, products, or services. Community features can keep users coming back, thus retaining current customers and attracting new ones." The report also highlights the ability of eCommunities to generate loyalty through customer interaction..."The most lasting loyalty will occur when the enterprise breaks the personal affinity boundary and customers build personal relationships with each other and, in doing so, build passion about the company. An example is Apple Computer users who share personal passion about the computer product." Other companies, including Adobe Systems, COMEDY CENTRAL, Amazon.com, eBay, Cisco Systems, CBS, and Oracle, use a variety of eCommunity applications to attract and retain customers and build company and product loyalty. According to a PeopleLink study entitled Quantifying the Impact of Community, which includes analysis of proprietary Media Metrix data by McKinsey & Co., eCommunity users visit eCommerce sites up to 9 times more often and have retention rates that are up to twice as high as those for non-eCommunity users. Using the power of PeopleLink Online Branding to promote customer interaction, eBusinesses can significantly increase customer attraction and retention, conversion from browser to buyer and, ultimately, brand loyalty. "As the study we did with McKinsey & Co. shows, eCommunities can dramatically increase customer attraction, retention and loyalty," said Steve Glenn, founder and CEO of PeopleLink. "By providing customers with the means to interact and develop communities around a company's products, PeopleLink Online Branding can significantly increase site retention and ignite brand recognition and loyalty, keys to a growing and sustainable revenue stream." Availability eBusinesses can supplement their standard PeopleLink Online Branding implementation (at an additional cost) by adding other PeopleLink eCommunity applications including persistent chat rooms, reviews, and Plink Light™, PeopleLink's patent-pending online presence indicator, to create an even more robust online brand-building solution. About PeopleLink # # # All brands and products referenced herein are the trademarks or registered trademarks of their respective holders. For more information about PeopleLink, please call 310-581-4299 or visit PeopleLink on the Web at http://www.peoplelink.com. PeopleLink is headquartered in Santa Monica, California. Gary Kevorkian
|