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Partner relationship management (PRM) is a business strategy for improving relationships between companies and their partners. Online communities play a critical role in PRM by enabling enterprises to improve communications with their partners.

• Companies can sponsor dealer councils, allowing dealers to work together online to solve problems and improve business processes and provide product suggestions.
• Message boards allow companies and dealers to discuss specific topics, such as new product roll-out or marketing programs.
• Online chat with company or third party experts allow dealers to stay informed, increasing product and service knowledge to better sell and support end customers.
• Dealers can participate in an online, business-to-business inventory exchange to enhance inventory management.

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